Rocket Central

A summary of my work at Rocket Central

  • Developed an internal communications strategy to improve Design Team-wide communication.
    • Created and launched a new newsletter called “Design Team Biweekly Update Email” to increase visibility within the Design Team.
    • Established a communication cadence for Design Team-related communication needs.
  • Contributed to the development and execution of campaigns across various digital and social media channels.
    • Created social content for Twitter with a goal of increasing engagement within the design community and to generate demand for design careers at Rocket Central.
    • Managed social media planning for @RocketDesign Twitter account through Hootsuite.
    • Maintained strong social media & brand presence on Twitter and increased followers by ~42%.
    • Utilized social media management tools like Hootsuite to plan content, manage streams, and engage with Twitter community.
    • Created a Twitter hashtag #RocketDesignTeamMemberSpotlight to showcase design team members.
  • Created strategies that balance thought-leadership, positioning, and messaging that advance and enhance design awareness with internal and external audiences.

@RocketDesign Twitter Content

Tweets I sent out: