About Me

Education

University of Michigan-Dearborn, Bachelor of Business Administration – BBA, Digital Marketing, Public Relations, & Minor in Communication


Experience

Design Communications Intern – Rocket Central

November 2021 – April 2022

  • Developed an internal communications strategy to improve Design Team-wide communication.
    • Created & launched a newsletter called “Design Team Biweekly Update Email” to increase visibility within the Design Team.
    • Established a communication cadence for Design Team-related communication needs.
  • Contributed to the development & execution of campaigns across various digital & social media channels.
    • Created social content for Twitter with a goal of increasing engagement within the design community & to generate demand for design careers at Rocket Central.
    • Managed social media planning for @RocketDesign Twitter account through Hootsuite.
    • Maintained strong social media & brand presence on Twitter & increased followers by ~42%.
    • Utilized social media management tools like Hootsuite to plan content, manage streams, & engage with Twitter community.
    • Created a Twitter hashtag #RocketDesignTeamMemberSpotlight to showcase design team members.
  • Created strategies that balance thought-leadership, positioning, & messaging that advance & enhance design awareness with internal & external audiences.

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PR/Marketing Intern – The Borgen Project

August 2021 – November 2021

  • Engaged in research and outreach activities to develop targeted communications and marketing techniques that mobilize constituents to contact Congress about global poverty issues.
  • Developed a media outreach strategy and pitched ideas to print, broadcast, and digital media outlets.
  • Created and implemented a fundraising strategy (raised $500+), helping support key poverty-reduction bills.
  • Built a branding campaign around civic engagement. The topic was “Contacting Congress,” with a mission to engage people to contact Congress about poverty-reduction legislation.